The Psychology of Real Estate Success

Why Do Successful People All Build the Same Habits?

Big 10 Habits for Real Estate · Episode 1 · 7 Min Read
Hosted by Jerod Lee · featuring Dr. Roger Hall
My Home Connection by REAL Broker LLC · Licensed in Idaho · AB30242

Season 3 of The Psychology of Real Estate Success opens with a simple observation from Dr. Roger Hall: the habits of successful people are few, and they are the same. Over decades of working with people whose lives are well put together, he kept seeing them pay attention to the same ten areas of life — the Big 10 from his book. Success, in his definition, isn't just money. It's a whole life that runs smoothly, like a wheel with even spokes. Getting there doesn't take a hack or an extreme makeover. It takes monitoring each area, picking the weakest one, and building one habit at a time until it's as automatic as breathing.

In Brief

The Short Version

Where did the Big 10 come from?

Dr. Hall started his career as a clinician and realized quickly that the work wasn't for him. Psychotherapy, as he describes it, helps people who are in negative numbers get back to zero. He became more interested in the people whose lives were already well put together — not just financially, but integrated across the board. Watching real people and reading the success literature, he started writing down what they had in common. The list grew from six to eight and settled at ten; as an Ohio State graduate, he named it after the conference. Two of the categories show how he drew the lines. He split nutritional life from exercise life instead of filing both under health, because your health isn't fully under your control — you can catch a virus or be in an accident — but what you put into your body and what you do with it are. Every area on the list had to be something a person can actually control.

Why does success look the same in so many different people?

Dr. Hall points to the opening line of Tolstoy's Anna Karenina: happy families are all alike, and every unhappy family is unhappy in its own way. His reading is that the habits of happiness and success are few and uniform. Successful people do the same handful of things, while the people who decide to skip the time-tested habits and find their own way tend to end in disaster, each in their own fashion. The habits are simple to describe and hard to do, and their side effect is a drama-free life that can look boring from the outside. That is also why there are no shortcuts. There is no one weird trick that turns a life around. A mentor of his put it this way: money doesn't change you, it only magnifies what's already there. A lottery win changes the stuff around you, not the habits that run your life.

What are the ten areas, and why does each one matter?

Here is Dr. Hall's quick tour, in the order this season takes them. Thought life is where he spends most of his time with clients, because changing your thoughts is the most reliable way to change your emotions and your behavior. Every successful person he has worked with is physically active in some way (exercise life) and careful about the fuel they put into their system (nutritional life), though no single plan fits everyone. If he could recommend only one thing, it would be sleep and rest life, the time each day when your body heals and repairs. Recreational life means having your own thing, however niche; one of his most accomplished friends loves model trains. Work life matters because the successful people he knows love their work and find meaning in it. Money life is about removing the misery of debt and want; past a point, money adds freedom but doesn't move happiness much, and he never names a number because costs differ so much by place. Love life and social life reflect that people are built for close relationships and small groups, and in his experience the quality of close relationships shapes how satisfied people are with their lives as they age. Spiritual life is about meaning and purpose: nearly every successful person he has met has some concept of the transcendent, and he respects those who have found their meaning another way.

What does hustle culture get wrong?

Hard work isn't the problem. Diligence and pushing yourself are virtues, and Dr. Hall was clear that you may need to grind, a little or a lot, to get out of debt and become cash-flow positive. Hustle culture turns malignant when work becomes the only thing: grind until there's a big stack of cash, then be happy. People who do that tend to find the stack of cash didn't make them happy, because they never built any of the habits that do. His comparison is a football player who only lifts. He gets huge, but his agility, his speed and his catching never improve. Excellence in anything takes practicing more than one thing. The same logic explains why a famous or wealthy person isn't automatically a successful one. If several spokes on the wheel are broken, the ride is bumpy no matter how much money is riding on it.

How do you decide which habit to work on first?

Start by looking honestly at the wheel. Jerod's framing is a dial on each spoke, a rough read on where each area stands today, and Dr. Hall's mantra is to monitor and manage: you can't manage what you don't measure. Check in at least once a quarter or once a year. Then pick one area, usually the shortest spoke, and work on a single habit until it runs on its own — or, as one of Dr. Hall's former clients put it, until it's just like breathing. Only then move to the next. People are easily distracted, and spreading effort across everything produces no traction anywhere, which leads to frustration and quitting. His favorite example is a judge who heard him say "choose one thing," chose her weight, and came back a year later having changed her eating and exercise habits and reached a weight she could sustain. She had an advantage: she had already used the same habits to become a lawyer and then a judge, and she simply applied them to a new area. The credit, Dr. Hall stressed, belongs to the person who does the work. Expect it to take longer than you think. Jerod's example was building a walking habit: until it becomes automatic, every day offers a fresh reason to skip it — the heat, the rain, what to wear.

What does this have to do with running a real estate business?

Real estate is a responsive job. You're reacting to clients' needs, calls and demands, and that can make the business chaotic. Excellence in any profession comes from habits, and habits are how you build enough structure to stay responsive without living in chaos. Dr. Hall's closing point was that people are integrated: trouble at home becomes trouble at work, and trouble at work comes home. Working only on money and work while neglecting the other eight areas won't produce the money or the work. Jerod raised the other reality of the business: it is rejection-dense, from an unanswered text after an open house to a listing appointment that didn't go your way. Dr. Hall pointed to the link between optimism and success, and to a habit his most effective clients share. Sales and income are trailing indicators, so they measure leading indicators instead — the behaviors that, done consistently, produce results six months later. Rejection then becomes part of the business rather than a verdict on you. If it runs higher than normal, that's the signal to look at what to do differently.

Featuring Dr. Roger Hall

The Psychology of Real Estate Success features business psychologist, executive coach and author Dr. Roger Hall as a featured guest expert. Season 3 draws on his book Staying Happy, Being Productive: The Big 10 Things Successful People Do, and this episode introduces all ten areas — full credit to Dr. Hall for the framework discussed here.

Learn more at drrogerhall.com  ·  More about Dr. Roger Hall

Frequently Asked Questions

Why Do Successful People All Build the Same Habits?

Because the habits that produce a well-rounded, successful life are few and consistent. Dr. Roger Hall saw the successful people he studied attend to the same ten areas of life: thought, exercise, nutrition, sleep and rest, recreation, work, money, love, social and spiritual life. They pay attention to all ten, and they build habits instead of chasing hacks.

Why work on one habit at a time instead of all ten?

Because focus is what produces progress. Spread your effort across everything and you gain traction nowhere, get discouraged and quit. Pick the weakest area, work on one habit until it runs on its own, then move to the next.

How do these habits apply to a real estate business?

Real estate is a responsive, rejection-dense job, so it drifts toward chaos without structure, and habits create that structure. Dr. Hall's most effective clients track leading indicators, the behaviors that produce results months later, rather than counting rejections or watching income. And trouble at home becomes trouble at work, so the other areas of life matter to the business too.

Train the Thinking Behind the Tactics

Keep Going with the Series

The Psychology of Real Estate Success is an educational series for agents on the psychology behind durable, high-performance real estate businesses. Explore more episodes and written guides below. Details on The Perfect Real Estate Business program will be published here when available.