Most coaching sells one system to everyone who pays and asks you to fit the system. PREB Coaching starts with you — your experience, how you are wired, your lifestyle, your money and your timeline — identifies the business model that fits, then builds and coaches a personal plan around it.
Quick answer
PREB Coaching is a six-month program for licensed real estate agents. In month one, Jerod Lee writes your personal business plan from an eight-dimension intake and a discovery session; in months two through six you execute it with two private 45-minute sessions a month and a weekly scorecard check-in. The program fee is $4,500, invoiced by The Perfect Real Estate Business, with no twelve-month commitment. Membership in Dr. Roger Hall's Expedition course is offered to coaching clients at their published tier and is not required.
The six-month arc
The plan borrows the structure of a serious annual business plan — a stated purpose, three priorities and one keystone project every 90 days, daily-number math, an annual dashboard, written commitments — and fills it with the two lead-source lanes that fit you.
Intake, discovery session, plan written. Two lanes locked: one short-horizon, one long-horizon.
The faster lane goes live. Daily numbers set. The weekly scorecard starts.
The longer lane is built: content, farming, referral partners, local search — whichever fits you.
Response-time standard, consultation flow, listing and buyer process, follow-up — documented.
Budget against results, the annual dashboard, the keystone project reviewed, what to automate.
Six-month review against the scorecard. The next plan written. Continue or graduate.
Cadence
Enough contact to keep the plan moving; not so much that it replaces doing the work.
Investment
Invoiced by The Perfect Real Estate Business in two installments — at enrollment and at month three. No online payment. No annual contract.
Includes the personal business plan, twelve private sessions, the weekly check-in and the group call. $2,250 at enrollment, $2,250 at month three. Invoiced by The Perfect Real Estate Business.
If you take it, it is invoiced at the tier on the Expedition page:
Month to month. Two private sessions a month, no plan rebuild. Invoiced by The Perfect Real Estate Business.
A consulting plan build credits in full toward coaching if you enroll within 60 days of delivery. See Consulting.
Tier 4 membership adds four quarterly small-group sessions with Dr. Roger Hall. It is described on the Expedition page.
How to start
About six minutes. It asks about your experience, how you are wired, your hours, your budget and runway in ranges, your database and your market. Jerod reads every one and books a 30-minute discovery call. You hear back within two hours during business hours.
Questions first? Call or text Jerod at (208) 991-8505 or write to JLee@PerfectRealEstateBusiness.com.
It is for any licensed agent choosing a business model. If you are in your first two years and your question is the deal in front of you rather than the business behind it, Mentoring is the better fit.
No. Coaching is open to agents at any brokerage. Agents who want the plan built inside a team can also build it at My Home Connection by REAL Broker LLC.
Consulting is one deliverable with a fixed fee — a plan, a campaign, a brand. Coaching is the plan plus five months of execution with accountability.
It is offered alongside it. Coaching clients can join the current Expedition cohort at their published membership tier; many do, because the plan draws on the course. It is not required, and the coaching fee does not change either way.
Jerod Lee, Associate Broker and team leader at My Home Connection by REAL Broker LLC. He has led the Expedition course three times since 2024, and about eighteen people have been through it.
Two invoices from The Perfect Real Estate Business: $2,250 at enrollment and $2,250 at month three. There is no online checkout and no twelve-month commitment.