Seminars and webinars

  • Paid
  • Mid

Teaching a room — in person or online — and letting the people who show up choose to work with you.

Quick answer

Do homebuyer seminars generate business for agents?

They do for agents who teach rather than pitch. A first-time-buyer class, a downsizing workshop or a new-construction webinar draws people who are actively thinking about a move. The room qualifies itself: the people who give up an evening are serious. Online, a recorded webinar can keep working long after it airs. The cost is the audience — you have to fill the room.

What it is

A regular class on a topic your clients care about: buying a first home, selling to downsize, building new. In person it's a library room or an office; online it's a webinar, live or recorded. You teach the real process, answer questions, and offer a next step for those who want one.

Who it fits

  • Experience: enough to teach the topic with confidence.
  • Wiring: comfortable presenting; enjoys teaching.
  • Lifestyle: an evening or weekend morning a month.
  • Budget: paid — a venue or webinar tool, and promotion to fill seats.
  • Runway: mid.
  • Database: helps fill the first rooms.
  • Market: works anywhere; topics should match your local market.

What it costs

Money: venue or software, plus promotion. Time: preparing the content once and presenting regularly. Audience: the hard part — promotion is most of the work.

Time to first closing

Mid horizon. Attendees are serious, but many are months from acting.

Your first 30 days

  1. Choose one topic you know well and your market needs.
  2. Build a 45-minute class that teaches the real process.
  3. Book a date and a room, or set up a webinar.
  4. Promote it to your database, your social channels and your partners.
  5. Follow up personally with every attendee within two days.

The trap

Turning the class into a sales pitch. People came to learn; teach them, and the serious ones will ask how to work with you.

Is this you?

If you like teaching and can fill a room, seminars qualify clients like nothing else. Pair with Video, podcast and social to record and reuse what you teach.

Take the intake Back to all fifteen

FAQ

How do I fill a seminar?

Start with people who already know you, then partners and social channels. A recorded version of each class becomes promotion for the next one.

Agents who want the plan built with them start with PREB Coaching, or build it inside My Home Connection by REAL Broker LLC.