Picking up the phone and starting conversations — with your sphere, with past contacts, and with people who don't know you yet.
Quick answer
It works for agents who do it daily and follow the rules. A set block of calls every working day, a reason to call that helps the person on the other end, and same-day follow-up still produce appointments faster than almost any unpaid lane. Calling people who don't know you carries legal obligations — do-not-call registries and your state's rules — that you have to know before you dial.
A daily block of calls. Warm calls go to people who know you: your sphere, past contacts, open-house visitors. Cold calls go to people who don't: expired listings, for-sale-by-owner sellers, a neighborhood around a new listing. Each call has one job — find out whether the person has a real estate need now or soon, and earn the next conversation.
Money: little for warm calling; list services and dialers for cold calling run a modest monthly fee. Time: one to two focused hours a day. Compliance: you must check numbers against the national and state do-not-call registries and follow your brokerage's calling policy.
Short horizon. Agents who call every working day usually book their first appointments within weeks.
Calling in bursts. Three hours one Monday and nothing for two weeks produces nothing. The lane works on the daily block, not the heroic day.
If the phone doesn't bother you and you'll protect a daily block, this is one of the fastest unpaid lanes there is. If you dread it, you won't keep it — look at Database and client events or Open houses instead.
Enough to have a handful of real conversations every working day, and few enough that you'll still be doing it in six months. Consistency beats volume: start with a number you'll keep and raise it once the habit holds.
Agents who want the plan built with them start with PREB Coaching, or build it inside My Home Connection by REAL Broker LLC.